Designers, architects, and stagers source art differently than homeowners do. The piece has to fit a project, a budget, a timeline, and a client who is not in the room when the decision gets made.
This is a piece about how my Designer Trade Program works for fine art photography for interior designers, what trade pricing covers, and why working directly with a photographer often beats working through a gallery or licensing company.
What the Designer Trade Program is
The Designer Trade Program is open to working interior designers, architects, and stagers. Trade pricing applies across the full body of work, from individual pieces to large multi-room projects.
There is no application fee and no minimum. The qualification is that you are working on client projects, not buying for your own home. A business card, a website, or a project reference is usually all the verification needed.
Once you are in the program, the pricing is set. You source pieces for clients at trade rates. You handle the markup, the client-facing presentation, and the install. I handle the photograph, the framing coordination with my framer, and the delivery.
How trade pricing actually works
Trade pricing is a meaningful discount off retail, applied to the same pieces a homeowner would buy. The work is identical. The edition number is identical. The signature is identical. The price reflects that you are sourcing for a client and managing the relationship, which is real work.
For projects involving multiple pieces, larger sizes, or recurring work across a portfolio, the structure is flexible. A staging company moving pieces through several listings has different needs than a designer specifying a single great room install. Both work within the program. The conversation is the same: what does the project need, and what works for both sides.
Custom sizing is available at trade pricing. Pieces over 90 inches, the standard maximum, are quoted on a per-project basis. The largest prints I have made have been over 10 feet wide for installations that needed them.
Why working directly with a photographer is different
Most trade art sourcing happens through galleries, art consultants, or licensing platforms. Those channels have their place. They also add markup, distance the designer from the artist, and limit the work available to whatever the platform has cleared.
Working directly with a photographer changes the conversation. The designer can request specific pieces, custom sizing, and unusual framing. They can ask the photographer to come to the install. They can talk through how the piece will live in the space and adjust accordingly. None of that is available through a third party.
It also means the client gets a piece by a working, identifiable photographer, not a stock image with a license. That matters more than people realize. The story behind the piece, the limited edition status, the direct provenance, all of it is part of what the client is paying for. A staged living room with a real piece by a real photographer reads differently than the same room with a generic canvas. Buyers and prospective buyers can tell.
What I have done with designers and trade clients
Most of my trade work falls into a few patterns.
Residential designers specify pieces for clients on long-term projects, often great rooms, primary suites, and entry halls. The work tends to be panoramic, between 60 and 90 inches wide, with framing chosen in collaboration. These projects are usually one to four pieces per home. The designer presents options, the client picks, the install happens.
Stagers use the work to elevate listings, particularly higher-end coastal properties on the South Shore, Cape Cod, and the islands. The pieces stay with the staging inventory and rotate across listings. Some stagers buy. Some lease for the listing window. Both work within the program.
Commercial and hospitality projects tend to involve multiple large pieces. I have hung at the Marshfield Senior Center, where the work draws a steady stream of comments from visitors who would not otherwise see fine art at scale. I have placed multi-piece installs at financial planning offices, healthcare practices, and corporate headquarters in the Boston area. The piece sets the tone of the space before anyone speaks.
How the framing collaboration works
Most of my work is framed in collaboration with Frame Center on the South Shore, who has handled my framing for years. For trade clients, that relationship continues to apply unless the project requires otherwise. Frame Center understands how my work needs to be presented, and the framing is matched to each piece.
For projects outside the immediate area, framing can be handled remotely or coordinated with a designer’s preferred local framer. Unframed prints in tubes are also available at trade pricing for designers who want to specify framing through their own sources. The flexibility is the point.
Pricing transparency for trade clients
Retail pricing is published on the website. Trade pricing is provided directly once a designer is enrolled in the program, and applies consistently across the body of work. No surprise quotes. No project-specific games. The same trade pricing applies whether the project is one piece or twelve.
For larger projects, volume pricing is available. The threshold is not a specific number of pieces. It is whether the project size makes a custom arrangement worthwhile for both sides. A four-piece residential install does not need a custom quote. A twelve-piece corporate install or a multi-property staging program usually does.
Direct pricing is one of the reasons designers tend to keep coming back. There is no negotiation theater. The number is the number, the work is identifiable, and the client gets a piece they will live with for decades.
See it in your space before you buy
One of the things I built into the website is a tool called See It In Your Space. You upload a photograph of your wall, give me rough measurements, and pick a piece from the collection. I send back a rendered preview of the framed print on your actual wall, in the size and frame option you are considering. It takes about a day. There is no charge and no obligation.
Buying fine art photography at this scale is a meaningful decision, and a flat image on a screen does not always tell you what a 60 inch print is going to feel like in a real room. For sizing reference and current pricing, the Print Sizes and Pricing page lays out everything from the 40 inch standard up through custom installations.
How to get started
If you are an interior designer, architect, or stager and want to use limited edition fine art photography in client projects, the first step is a conversation. I work directly with trade clients from initial sourcing through install.
The collections are organized by subject and palette to make sourcing easier:
- Vessels. Wooden boats and harbor scenes from the New England coast. Most popular for residential coastal projects.
- Water and Sky. Open coast and surf. The quietest pieces, ideal for hospitality lobbies and primary suites.
- Dunes and Estuaries. Marshes and dune paths. Strong fit for South Shore and Cape Cod projects.
- Driftwood, Lake and Stream. Black and white work from the Maine lakes. Strong fit for modern, neutral, or contemporary interiors.
- Upland. Inland landscapes including World’s End. Strong fit for projects that want a quieter, less coastal feel.
- Great Escapes. European travel work from France, Italy, and Ireland. Strong fit for formal dining rooms, hospitality, and clients with European ties.
Frequently Asked Questions
Who qualifies for the Designer Trade Program?
Working interior designers, architects, and stagers. Verification is usually a business card, a website, or a project reference. There is no application fee or minimum order.
How much is the trade discount?
Trade pricing is a meaningful discount off retail and is provided directly once a designer is enrolled. Pricing is consistent across the body of work and across project sizes.
Do you offer volume pricing for larger projects?
Yes. Larger projects, typically multi-piece commercial installs or multi-property staging programs, are quoted on a custom basis. The threshold is project complexity, not a specific piece count.
Can designers request custom sizing?
Yes. Custom sizes beyond the 90 inch standard are available at trade pricing for installations that need them. The largest prints I have made have been over 10 feet wide.
Do you handle install for trade projects?
Often, yes, particularly for projects in the Boston area and the South Shore. For projects outside the immediate area, install can be coordinated with a local framer or art handler. The goal is to get the piece on the wall correctly, not to require my physical presence.
Can stagers lease pieces for listings instead of buying?
Lease arrangements are available for staging programs. The pricing and terms depend on the size of the staging inventory and the duration. A direct conversation is usually the fastest path to figuring out what works.
How does framing work for trade clients?
Most pieces are framed in collaboration with Frame Center on the South Shore. For projects outside the area, framing can be coordinated with a designer’s preferred framer, or unframed prints can be supplied at trade pricing for the designer to frame locally.
